Creating and Maintaining Global Connections: Agro-business and the Precarious Making of Fresh-cut Markets
重构了一家加纳跨国水果加工公司的演变,探讨其如何在全球市场中实现关系稳定,以及这种稳定如何在市场环境变化中被侵蚀,并分析了非洲农业企业为何在高价值市场连接上存在差异。
Abstract This article reconstructs the evolution of a multinational fruit processing company from Ghana. Starting from the perspective that firms more generally aim at achieving stability in intra- and extra-organisational relations, the article explores the practical means (organisational forms, resources, technologies, strategies and routines) through which the case study company achieved relational stability in global markets, but also shows how this was eroded in changing market environments. Extending out from this case study, the article also addresses the questions why some agro-business firms in Africa have developed more sophisticated high-value market connections while others have not and whether foreign direct investments can serve as catalysts for agro-industrialisation.