Estimating consumer preferences using market data—an application to us automobile demand
探讨用市场数据识别消费者偏好的方法，以1969-86年美国汽车需求为例，讨论特征价格方程、数据要求和测量误差问题。
Abstract This paper explores the possibility of using market data to identify consumer preferences. A utility function composed of ‘homogeneous’ characteristics and goods‐specific effects is used as a basic link between the goods space and the characteristics space. The functional form for the hedonic price equation, the data requirements and issues of measurement errors for estimating demand and supply of characteristics are discussed. We illustrate the methodology by considering the US automobile demand using 1969–86 data compiled from Consumer Reports and Ward's Automotive Yearbook .