艺术拍卖中的排序、收入与锚定效应

Ordering, revenue and anchoring in art auctions

RAND Journal of Economics · 2015
被引 23
人大 AFT50ABS 4

中文导读

利用苏富比和佳士得在纽约拍卖周的固定轮换顺序,发现先拍卖的画作价值较高时,整周销售溢价和成交率显著上升,这归因于锚定效应。

Abstract

We estimate the effect of ordering by value on revenues in sequential art auctions held by Sotheby's and Christie's. We exploit a pre determined rotation of which of these two houses holds their auction first during auction week in New York City. When the house that goes first has relatively expensive paintings compared to the other house, we find that the sale premium for the week is around 21% higher relative to the mean sale premium, and the fraction of paintings sold during the week is around 11% higher. We provide evidence that this is due to an anchoring effect.

艺术品拍卖拍卖顺序拍卖收入锚定效应