Cash Marketing Styles and Performance Persistence
研究农民实际销售商品的方式，测量其营销策略的活跃程度，发现活跃度与净价无关，且个体生产者业绩无持续性。
Much agricultural economics research has been dedicated to determining the best time for producers to sell their commodities. Unlike this past research, we look at how producers actually sell commodities. The extent to which producers display an active or mechanical marketing style is measured using individual farmer sales. The activeness of a producer's marketing strategy is measured by how much the timing of their strategy varies from year to year. Results show no relationship between activeness and net prices received. Furthermore, the results show no evidence of performance persistence by individual producers.