呼叫中心服务水平协议:风险与对策

Service-Level Agreements in Call Centers: Perils and Prescriptions

Management Science · 2008
被引 72
人大 A+FT50UTD24ABS 4*

中文导读

研究呼叫中心在合同客户与非合同客户混合场景下,为何仅在非高峰时段优先服务合同客户,并分析这种行为的合理性,提出改进合同条款以减少不利影响。

Abstract

Acall center with both contract and noncontract customers was giving priority to the contract customers only in off-peak hours, precisely when having priority was least important. In this paper, we investigate whether this is rational behavior on the part of the call center and what the implications are for customers. In particular, we show that under contracts on the percentile of delay, which are commonly used in the call center industry, this is rational behavior, at least under the approximating asymptotic regime considered in this paper. We then suggest other contracts that do not result in this type of undesirable behavior from a contract customer's perspective. We compare the performance of the different contracts in terms of mean, variance, and outer percentiles of delay for both customer types using both numerical and asymptotic heavy-traffic analyses. We argue that including terms reflecting the second moment of delay in a contract would be beneficial to contract customers and, in a sense, fairer.

呼叫中心服务水平协议延迟百分位数重流量分析