促进实践:提前通知与最优价格政策的效果

Facilitating Practices: The Effects of Advance Notice and Best-Price Policies

RAND Journal of Economics · 1987
被引 96
人大 AFT50ABS 4

中文导读

分析企业使用最惠客户和价格匹配合同如何影响定价,发现提前通知涨价能促成超竞争价格,但选择性折扣会加剧竞争。

Abstract

Even if firms in a market choose discount prices noncooperatively, the use of most-favored customer and meet-or-release contracts enables those firms to adopt quantity-choice strategies. Consequently, there can be a range of list prices that are impervious to unilateral nonselective discounts, but this range does not include prices above the level determined in a Cournot equilibrium. The practice of advance public notification of list-price increases can facilitate the establishment of such supracompetitive list prices, as was argued in the recent FTC Ethyl case. The possibility of offering discounts selectively results in a much more competitive situation.

最惠客户条款价格匹配合同提前通知选择性折扣