Social ties and foreign market entry: An empirical inquiry
研究社会关系对台湾中小企业进入外国市场的时机和资源投入的影响，发现社会关系显著影响这两项决策。
Abstract and Key Results This study attempts to document the influence of social ties on two critical components of foreign market entry (FME) decisions by small and medium-sized enterprises (SMEs): timing of entry and resource commitment. An ethnic Chinese group serves as the best candidate to underlie this research because ethnic Chinese networks often build on personal connections that are based on regional collegiality and kinship. From a sample of 173 Taiwanese SMEs, hierarchical regression results indicate that social ties are significantly related to FME decisions by Taiwanese SMEs in terms of both the timing of entry and resource commitments.