Boundaries of the Firm: Insights From International Entry Mode Research
回顾了国际进入模式选择的研究,指出其不足,并为研究者如何深化该领域知识、帮助管理者做出更好的国际边界决策提供建议。
Deciding on the boundaries of a firm as it expands abroad is a critical decision for managers. Despite the rapid growth in research addressing this issue, many questions remain unanswered. In this article, the authors review the international entry mode choice literature, identify weaknesses and shortcomings, and provide suggestions on how researchers can add to the knowledge of mode choice and help managers make better international boundary decisions.