A Resource-Based View and Market Orientation Theory Examination of the Role of “Familiness” in Family Business Success
通过案例研究，探讨家族企业的“家族性”特质如何转化为市场导向的执行力，从而形成竞争优势，对家族企业管理者有参考价值。
This article considers the familiness construct within the resource-based view of the firm by examining the manner in which intangible and other unique resources translate into competitive advantages held by family businesses. Specifically, this article, through a case-based approach, questions whether the familiness qualities of a firm contribute to actualization of an effective market orientation thereby constituting a competitive advantage. Analysis of multiple interviews from family owners and managers suggests that familiness qualities, including, but not limited to, strategic focus, customer orientation, family relationships, and operational efficiency, do contribute to a propensity for execution of an effective market orientation.