全支付拍卖中的众包:Taskcn上的实地实验

Crowdsourcing with All-Pay Auctions: A Field Experiment on Taskcn

Management Science · 2014
被引 243 · 同刊同年前 5%
人大 A+FT50UTD24ABS 4*

中文导读

在中国众包网站Taskcn上开展实地实验,发现提高奖励能增加提交数量和质量,但早期高质量提交会降低后续参与者的质量。

Abstract

To explore the effects of different incentives on crowdsourcing participation and submission quality, we conduct a randomized field experiment on Taskcn, a large Chinese crowdsourcing site using mechanisms with features of an all-pay auction. In our study, we systematically vary the size of the reward as well as the presence of a soft reserve, or early high-quality submission. We find that a higher reward induces significantly more submissions and submissions of higher quality. In comparison, we find that high-quality users are significantly less likely to enter tasks where a high-quality solution has already been submitted, resulting in lower overall quality in subsequent submissions in such soft reserve treatments. Data, as supplemental material, are available at http://dx.doi.org/10.1287/mnsc.2013.1845 . This paper was accepted by Uri Gneezy, behavioral economics.

众包全支付拍卖奖励金额软保留