掠夺行为与平均可变成本检验的逻辑

Predation and the Logic of the Average Variable Cost Test

Journal of Law & Economics · 1996
被引 85
人大 A-ABS 3

中文导读

探讨了Areeda-Turner掠夺性定价检验的执行原则,指出平均可避免成本而非边际成本是检验的关键,并分析了多产品定价和短期利润最大化缺失的适用性。

Abstract

This article explores principles for execution of the widely accepted Areeda-Turner test of predatory pricing. Defining an Areeda-Turner price as one that does not threaten to exclude any more-efficient supplier, I conclude that (1) any individual price that is not below average avoidable cost cannot be predatory; (2) thus, average avoidable cost, not marginal cost, is crucial in testing predation; (3) sets of prices of different products of the firm can violate the test if the revenues of any combinations of the firm's products fall short of the combined avoidable costs of those products; and (4) a firm's failure to maximize its profits during some relatively brief period is not by itself legitimate evidence of predation.

掠夺性定价阿瑞达-特纳检验平均可避免成本利润最大化