谁是老板?应对来自客户和管理的竞争期望

Who's the boss? Contending with competing expectations from customers and management

ACADEMY OF MANAGEMENT PERSPECTIVES · 2002
被引 82
人大 AABS 4

中文导读

研究一线员工如何在客户和管理的冲突期望中做选择,通过心理契约平衡双方要求,为管理者提供减少员工偏袒客户的策略。

Abstract

Executive Summary Customer-contact workers routinely face competing expectations from management and customers. While management expects customer-contact workers to follow their rules in order to provide efficient and consistent high-quality service, customers often have needs and requests that require customer-contact workers to bend the rules in order to fulfill them. When customers, through commissions, tips, or other means, directly reward these customer-contact workers, the dilemma becomes even more intense. While this problem is well-established, we know little about how and why customer-contact workers choose between satisfying customer or management expectations. Our study examines the process that customer-contact workers go through to make this choice. By developing psychological contracts with both customers and management, customer-contact workers balance the costs and benefits associated with meeting/not meeting their competing expectations. In order to mitigate the problem of customer-contact workers choosing to satisfy the customer at the expense of management, managers need to develop relational contracts with their employees.

市场营销客户服务客户关系管理组织行为学