销售人员绩效与管理可控因素:个体与工作群体效应的研究

Salesperson Performance and Managerially Controllable Factors: An Investigation of Individual and Work Group Effects

JOURNAL OF MANAGEMENT · 1990
被引 66
人大 AFT50ABS 4*

中文导读

研究了管理可控因素(如薪酬、培训)与销售人员绩效的关系,发现部分因素对个体有效,部分则对整个工作群体产生影响,对管理者有实践启示。

Abstract

Although prior studies in psychology, management, and marketing have explored the association between salesperson performance and managerially controllable factors, an assumption of these investigations is that the relationship between performance and such antecedents is applicable to salespersons viewed only as individuals without regard for their work group. In the present study, relationships between variables from three categories of managerially controllable factors (reported by salespersons) and salesperson performance (assessed by supervisors) were investigated in terms of individuals and work groups using Within and Between Analysis procedures. Results from two samples suggest that though several relationships between managerially controllable factors and salesperson performance are individually based, some relationships are relevantfor the work group as a whole. Implications of the results for management practice are discussed.

销售管理组织行为学市场营销应用心理学