Continuous Learning about Markets
研究了市场驱动型企业如何通过开放探究、广泛信息分发、共享心智模型和可访问记忆来持续学习市场机会，并指出多数企业在学习过程中存在障碍，提升市场学习能力是管理挑战。
Market-driven firms stand out in their ability to continuously anticipate market opportunities and respond before their competitors. The market learning processes in these firms are distinguished by: open-minded inquiry based on the belief that all decisions are made from the market back; widespread information distribution that assures that relevant facts are available when needed; mutually informed mental models that guide interpretation and ensure that everyone pays attention to the essence and potential of the information; and an accessible memory of what has been learned. However, mastery of all the steps in the learning process is rare. Most firms suffer disabilities at one or more stages. Overcoming these learning disabilities and enhancing market learning competency is an important management challenge.