Transforming technological pioneering into competitive advantage
探讨了技术领先（创造并成功商业化新技术）如何成为公司潜在可行的战略，但需要精心规划、适当结构和有效营销支持，否则可能沦为无计划的冒险。
Executive Overview Technological pioneering, the creation and successful commercialization of technology, is among a company's most potentially viable strategies. However, it cannot succeed without skilled management that (re)defines the company's strategic goals and competencies. Without managerial resourcefulness, pioneering becomes tantamount to unplanned adventure into unforgiving markets. Technological pioneering that is carefully planned and strongly supported by an appropriate structure and an effective marketing plan can propel a company into a position of market leadership.