MARKET PENETRATION AND LOCATIONAL CONFLICT IN FRANCHISE SYSTEMS*
研究了特许经营分销体系中市场渗透与区位冲突的问题，通过模型评估不同情境和特许政策的效果，发现成员间的市场渗透与区位目标仅在极有限条件下一致。
Abstract This paper addresses the questions of market penetration and locational conflict in a franchise system of distribution. The models developed provide a means to evaluate alternative scenarios and the effects of various franchise policies. It is shown that the market penetration and location goals of the members of a franchise system coincide only under a very limited set of circumstances.