Overcoming barriers to sustainability: an explanation of residential builders' reluctance to adopt clean technologies
研究通过四个荷兰建筑承包商的案例，解释了为何一些公司积极投资清洁技术而另一些则滞后，发现主动收集信息和建设内部技术能力的公司更愿意采用节能技术，同时指出向购房者传达技术优势是行业挑战。
Abstract The construction industry has great opportunities to significantly reduce CO 2 emissions by improving the energy efficiency of residential buildings. However, in this industry, diffusion of cost‐effective clean technologies has been notoriously slow and below potential. This paper sheds light on factors that explain why construction companies have been reluctant to adopt energy‐efficient technologies. It questions why some companies have intensified their investments in clean technologies, while others are lagging behind. Based on a multiple case study of four Dutch building contractors, the paper shows that contractors that actively gather information and build internal technical capacity are keener on adopting energy‐efficient technologies. Findings also reveal that it will be a major challenge for the construction industry to communicate the advantages of clean technologies to (potential) home buyers and create market demand. Copyright © 2008 John Wiley & Sons, Ltd and ERP Environment.