On Economic Man: An Essay on the Elements of Economic Theory.
探讨传统经济理论中关于人类行为的假设（自利、理性、信息充分）是否合理，认为这些假设在演绎上有力但实际是误导性的神话，并建议通过系统实证研究构建更好的模型。
On Economic Man is a speculative essay upon the adequacy of the traditional assumptions about economic behaviour that underlie the bulk of economic theory and much of the thinking of economists about basic policy issues: the assumptions that men are self-regarding, rational, and well-informed. The author recognises that both in theory and in practice economists require a simplified 'model' of economic psychology, and that this cannot be realistic. But after suggesting, in Part I, the remarkable strength of this account in its deductive uses, he concludes, after surveying its psychological assumptions in detail in Part II, that it is a misleading myth - above all in respect of the accurate information and calculation assumed. Part III tentatively examines what might happen to the subject if better models were constructed after systematic empirical studies. This stimulating and controversial book should be read by every economist. It will arouse both fury and applause.