Trust as a moderator of the relationship between organizational learning and marketing capabilities: Evidence from Spanish SMEs
基于163家西班牙中小工业企业调查数据，研究发现人际信任正向调节组织学习对营销能力的影响，且组织学习直接提升企业绩效。
In the current environment of technological change and increased competition, it is more important than ever for small- and medium-sized enterprises to develop competitive advantages that enable them to consolidate their market position. This research analyses the links among organizational learning (OL), operational marketing capability, and performance in such organizations. In particular, interpersonal trust may moderate the positive impact of OL on the development of marketing capabilities. This study is based on a nationwide survey of 163 small- and medium-sized Spanish industrial firms. The results confirm the existence of the moderating effect, as well as the positive influence of OL on performance.