跨国企业在海外市场的能力利用与能力构建:对跨国企业的启示

Capability Exploitation and Building in a Foreign Market: Implications for Multinational Enterprises

ORGANIZATION SCIENCE · 2002
被引 318
人大 AFT50UTD24ABS 4*

中文导读

研究分析了影响跨国企业在中国等复杂海外市场中能力利用与能力构建的环境和组织因素,发现环境复杂性和行业不确定性会抑制这两种能力,而合资模式有助于降低环境风险对能力构建的威胁。

Abstract

This study examines environmental and organizational factors that influence a multinational enterprise's (MNE's) capability exploitation and building in a complex foreign market. Analysis of data from 167 MNE subunits in the People's Republic of China suggests that capability exploitation and capability building are inversely associated with environmental complexity and industrial uncertainty. Business cultural specificity impedes capability exploitation but not capability building. While capability exploitation is associated with the use of wholly owned entry mode, capability building is linked to the joint venture mode. MNEs seeking local market expansion also deploy greater capability exploitation and building than those seeking export market growth. Our analysis further suggests that the threats of environmental hazards on capability building are reduced when the joint venture entry mode is used. An appropriate alignment of capability exploitation or building with its identified determinants is found to be associated with high performance.

跨国企业能力利用能力构建合资企业中国市场