集中增长战略

Concentrated growth strategies

ACADEMY OF MANAGEMENT PERSPECTIVES · 1990
被引 7
人大 AABS 4

中文导读

评估了集中增长作为商业战略核心的优劣,分析了有利于集中增长的环境条件及其带来卓越绩效的原因,并探讨了如何在合理风险下管理创新与扩张以补充企业核心焦点。

Abstract

Executive Overview This article offers a critical assessment of the merits of concentrated growth as the centerpiece of a business strategy. It includes an analysis of the environmental conditions that favor concentrated growth and why it often leads to superior performance. It also reviews methods by which innovation and expansion can be managed at reasonable levels of risk to complement the firm's basic focus. These guidelines make it possible to compare a firm's core characteristics with the knowledge and capabilities in technology and marketing that are necessary for profit and growth. The most important aspects of formulating and implementing concentrated growth strategies are analyzed and examples of current practice show specific instances when those aspects have resulted in success.

商业战略企业管理市场营销工业组织