Stage of the Product Life Cycle, Business Strategy, and Business Performance
实证检验了产品生命周期不同阶段战略变量的差异，以及高绩效决定因素在不同阶段的差异，支持将产品生命周期作为战略制定的权变变量。
This study empirically examines differences in strategic variables between stages of the product life cycle (PLC), as well as differences among the determinants of high performance across stages of the PLC. The results support the use of the PLC as a contingency variable during strategy formulation. Implications for increasing market share and ROI are discussed.