The Effect of Buyer‐Imposed Bidding Requirements and Bundle Structure on Purchase Performance
调查了采购方将多个商品捆绑成单一询价单时，不同投标要求（强制全投、鼓励全投或自由组合）对捆绑结构和采购绩效的影响，为采购管理者提供实践见解。
SUMMARY Many requests for quotation (RFQs) consist of a group of different stock‐keeping units (SKUs), bundled together in a single order lot. How this lot is structured and whether suppliers are required to adhere strictly to its composition (i.e., quote on all items in the bundle versus a subset) may significantly impact the competitiveness of the bidding and the buyer's perceived performance of the purchase. To better understand bundling practices and experiences, a survey of purchasers that aggregate several SKUs into a single bundled RFQ was undertaken. Within this context, respondent replies are categorized by buyer‐imposed bidding requirements according to whether suppliers are required to submit bids on all items in the bundle, merely encouraged , or free to bid on any item combination in the bundle. The resulting bundle structure is examined and its impact on purchase (bundle) performance, as perceived by the buying company, is explored. Results are discussed, with managerial insights provided for purchasing professionals.