The Relationship Between Diversification and Performance in Export Intermediary Firms
研究产品、功能和地域多元化对英国出口中介企业销售、出口和盈利的影响，发现产品和无关功能多元化对出口稳定性重要，且聚焦发达国家对增长关键。
The study examines the impact of product, functional and geographical diversification on the sales, exports and profitability of export intermediaries (EIs). It is based on a mailed survey of a sample of 135 British EIs. The results indicated that product and unrelated functional diversification are important to an EI's export stability. EIs that tend to carry undifferentiated products also exhibit more stable export sales. Although geographical diversification itself was not found to affect performance, focus on the economically developed countries seems to be critical for an EI's stability and growth of sales and exports.