复杂跨国企业中的全球思维与认知转变

Global mind-sets and cognitive shift in a complex multinational corporation

STRATEGIC MANAGEMENT JOURNAL · 1998
被引 257
人大 AFT50UTD24ABS 4*

中文导读

研究了跨国企业国际战略过程中的态度,提出了测量整合、响应和协调等构念的调查量表,并基于1992年和1995年对一家美国多元化跨国企业370名管理者的调查数据,验证了这些量表的信度和效度,揭示了管理者思维与高层意图之间的组织学习过程。

Abstract

This article investigates attitudes that underlie international strategy processes. We propose survey scales of these attitudes and describe tests that support their reliability and validity as measures of constructs—including integration, responsiveness, and coordination—that researchers have used for many years in case analyses of international strategy and organization. We also propose and validate scales to capture the perceived alignment with firms' international objectives of key business policies that affect individuals, including accountability for global results, career opportunity and a globally shared meaning system that informs communication and discussion about change. Our discussion of these tests offers an assessment of how changing patterns of association among the measures over time conform to expectations generated by the case-based empirical literature. We argue that these patterns document a process of organizational learning that can link managers' mind-sets with senior managers' intentions in the course of proactive international strategic change. The analysis relies on survey responses taken in 1992 and 1995 from 370 managers in 13 country affiliates and the head office of a U.S.-based diversified multinational corporation (DMNC). © 1998 John Wiley & Sons, Ltd.

国际商务战略管理组织行为跨国企业