Entrepreneurial Orientation and International Performance: The Moderating Effect of Decision-Making Rationality
研究了创业导向如何影响企业的国际绩效，并发现决策理性会增强这种正向关系，对管理者结合创业导向与理性分析来提升国际绩效有参考价值。
This research examines how entrepreneurial orientation (EO) influences international performance (IP) of the firm taking into account the moderating effect of decisionmaking rationality (DR) on the EO-IP association. Such an investigation is significant because it considers the interplay of strategic decision-making processes supported by the bounded rationality concept in the entrepreneurship field. Drawing from a study on activities of 216 firms in the USA and UK, the evidence suggests that DR positively moderates the EO-IP association. The findings suggest that managers can improve IP by combining EO with rational (analytical) processes in their strategic decisions.