Morals as an incentive? A field study on honour based flower picking
研究人们在荣誉制度下购买自助鲜花时的支付行为，发现支付率因人而异，且受内化价值观和规范影响，为理解道德激励提供了实证证据。
This paper analyses people's decision to snatch flowers which are marketed via the honour system. If people were to make a narrow rational choice that they would snatch the unattended flowers, the market would collapse. We find that actual payment rates vary substantially between individuals. The decision to snatch relies on internalised values and norms ('internal deltas'). The econometric analysis of the impact of socio-demographic variables on payment rates provides a first indication that differences in socialisation processes lead to different internal deltas. Oxford University Press and Foundation for the European Review of Agricultural Economics 2010; all rights reserved. For permissions, please email journals.permissions@oup.com, Oxford University Press.