服务质量:服务氛围与一线员工单元服务行为的关键作用

Service Quality: The Key Role of Service Climate and Service Behavior of Boundary Employee Units

GROUP & ORGANIZATION MANAGEMENT · 2010
被引 70
人大 A-ABS 3

中文导读

研究检验了一线员工单元感知的服务氛围和自身服务行为对客户感知服务质量的影响,发现两者均能预测服务质量,且组织促进因素和组织氛围是服务氛围的重要前因。

Abstract

This study simultaneously tests the influence of two resources that boundary employee units can use to improve service quality. The first is the boundary employee units’ perceptions of organizational values oriented toward creating a good service climate. The second is the boundary employees’ competences oriented to providing the service, that is, their own service behavior during service transactions. Moreover, organizational climate and organizational facilitators are also analyzed as antecedents of the two resources. The sample consisted of 117 boundary employee units aggregated from 349 boundary employees and 1,157 customers. Structural Equation Modeling analysis confirmed that service quality perceived by customers can be predicted by both service climate and service behavior perceived by boundary employee units. Moreover, organizational facilitators and organizational climate are significant antecedents for higher levels of service climate. Therefore, results confirm the importance of both roles in improving customer perceptions of service quality.

服务质量组织氛围员工行为结构方程模型客户感知