Emotions in Economic Theory and Economic Behavior
反驳了传统经济学忽视情绪因素的两个理由,指出情绪对行为有重要且系统的影响,且其决定因素和影响均可进行形式化建模。
Economists have not explicitly denied the existence and significance of visceral factors but have traditionally left them out of their analyses, whether because their influence is perceived as transient and hence unimportant, or because they are seen as too unpredictable and complex to be amenable to formal modeling. An attempt is made to show that both of these assumptions are false. Visceral factors have important, but often underappreciated, consequences for behavior. Moreover, both the determinants of visceral factors and their impact on behavior are not only systematic, but amenable to formal modeling.