Measuring Corporate Reputation
通过审视现有定义与数据集，探讨了衡量企业声誉的现状，发现定义与数据均存在不足，并指出这些缺陷源于相关理论发展不充分。
By examining existing definitions and data sets, this article explores the current state of efforts intended to measure corporate reputation. Both definitions and data are found to be lacking, and it is argued that many deficiencies in definition and data can be attributed to the fact that theory development related to corporate reputation has been insufficient.