Are social preferences related to market performance?
结合实验室实验与露天市场专业卖家的实地数据，发现实验中更亲社会的卖家在真实市场中售价更高、贸易关系更好，表明社会偏好显著影响市场结果。
Abstract This paper combines laboratory with field data from professional sellers to study whether social preferences are related to performance in open-air markets. The data show that sellers who are more pro-social in a laboratory experiment are also more successful in natural markets: They achieve higher prices for similar quality, have superior trade relations and better abilities to signal trustworthiness to buyers. These findings suggest that social preferences play a significant role for outcomes in natural markets.