Originality through Imitation: The Rationality of Fashion
揭示时尚看似非理性，实则是管理个体间理性局限的非随机方式，通过结合变化与从众、原创与模仿等悖论，为组织理论提供了关于无序战略作用的启示。
Fashion, apparently irrational and whimsical, presents on the contrary a non-random way of managing the limits of rationality in the relations between individuals. Fashion is an inherently paradoxical phenomenon, as was observed at the beginning of its diffusion in the 17th century, a time that discovered, like the recent theory of organization, the necessity and the strategic role of disorder. Fashion relies on the stability of transition (everything changes, and this is the only thing we can rely on) and on the conformity with deviance (everyone wants to be original, and in this desire is like everyone else). Fashion works combining these paradoxes and neutralizing them in the form of banality. What can the theory of organization learn from the trivial mystery of fashion, that prevails on everyone just because nobody takes it seriously?