Multiple scenario approach and strategic behaviour in European companies
基于1981年对西欧大公司的调查，分析了情景方法的使用情况、用户与非用户对未来态度的差异及其对战略行为的影响。
Abstract Nowadays, scenarios are a popular subject in management literature. However, information available about how extensively scenarios are used and the possible motives for their use, as well as their effects on strategic behaviour in companies, has hitherto been very limited. Results of a survey among Fortune's top 1000 companies in the U.S.A. in 1977 and 1981 showed a growing corporate interest in scenarios. A survey of the use of scenarios in large Western European companies in 1981 provided evidence of similar interest in Europe. In this article, results of the European survey are presented and the differences between user and non‐user attitudes towards the future among European firms analysed and the implications for strategic behaviour outlined.