Generic competitive strategies—An analytical approach
用博弈论模型分析寡头竞争，为低成本和高差异化的通用竞争策略提供理论支持，并发现成本或差异化优势会带来更大市场份额和更高利润。
Abstract The concept of generic strategies for gaining competitive advantage has received considerable attention recently in the business policy field. Two generic strategies usually mentioned are low cost position and highly differentiated position. This paper uses a game‐theoretic model of oligopolistic competition to provide analytical support for these generic strategies, and, in places, to refine the conclusions drawn from previous research in this field. Another conclusion derived from the model is that a superior cost or differentiation position leads to a larger market share, which in turn leads to higher profitability.