Legitimate Distinctiveness and the Entrepreneurial Identity: Influence on Investor Judgments of New Venture Plausibility.
研究了创业身份（创始人、新创企业和市场机会的“我们是谁”和“我们做什么”的主张）如何影响投资者对新创企业可信性的判断，提出合法独特性是关键，且受市场情境和身份叙事中介。
We theorize about how the entrepreneurial identity, which we define as the constellation of claims around the founder, new venture, and market opportunity as to “who we are” and “what we do,” serves as a touchstone for investor judgments about new venture plausibility. We propose that entrepreneurial identities are judged favorably when they are legitimately distinctive, and that such judgments are influenced by market context and are mediated by identity narratives that provide institutional primes and equivocal cues in investor sensemaking.