Person-Place Congruency
提出人-地一致性框架，预测背景音乐等情感性环境因素促进冲动型购物者，而环境气味等认知性因素促进沉思型购物者，并通过774人的实地研究验证。
A person-place congruency framework is proposed that predicts more affectively charged atmospherics, such as background music, will positively affect impulsive shoppers, whereas atmospherics that tend to facilitate more cognitive consumer processing, such as ambient scent, will positively affect contemplative shoppers. Expectations are supported in a large-scale field study (N = 774).