Strategic and Contextual Influences on Firm Growth: An Empirical Study of Franchisors
研究246个加盟网络五年的增长模式，发现两个战略因素和两个情境因素与增长显著相关，但其中两个关系与假设相反，表明战略影响可能大于情境影响。
This study examined five-year growth patterns among a sample of 246 franchise networks in order to identify factors associated with network growth. Two strategic factors and two contextual factors were significantly related to growth. Among those four significant factors, however, two of the relationships were in directions opposite of those hypothesized. The most likely explanations of these findings, taken together, suggest that both strategy and context exert influences on growth, though strategic influences may be greater than contextual ones.