Vision, Values, Milestones: Paul O'Neill Starts Total Quality at Alcoa
描述了美铝公司CEO保罗·奥尼尔如何带领高管团队学习质量管理，并设计出公司全面质量管理的纲领性文件，以及两年后因进展缓慢而进行的重大调整。
Shortly after becoming the Aluminum Company of America9s first outside Chairman and CEO in a century, Paul O9Neill launched a comprehensive corporation-wide total quality initiative as part of his strategy of refocussing the company on its core businesses and reinventing Alcoa. This article describes the process by which O9Neill and the senior executives of the Company educated themselves on quality management, and then designed the Alcoa Vision, Values and Milestones , the constitution of the Alcoa Excellence Through Quality initiative. An epilogue deals with the major changes in the organization and quality initiative made by O9Neill two years later when he was frustrated with the slow pace of improvement at Alcoa.