DRIVER RELATIONSHIPS WITH CUSTOMERS AND DRIVER TURNOVER: KEY MEDIATING VARIABLES AFFECTING DRIVER PERFORMANCE IN THE FIELD
研究检验了内部营销与卡车司机的关系，发现其能改善司机与客户的关系、留住注重客户的司机并提升司机绩效，对物流管理者降低成本和改善服务有参考价值。
To reduce cost and improve service, logistics managers must give attention to the critical interaction between customers and the carriers who deliver products. This research tests the premise that internal marketing with truck drivers is associated with improved relationships with customers, retention of customer‐conscious drivers, and higher driver performance.