Trust and its alternatives
研究了信任、声誉、议价能力和合同在小型创业企业与大型成熟企业协议中的治理作用，发现信任与其他治理手段结合时效果更佳。
Abstract Most scholarly work on trust recognizes its importance as part of a nonmarket form of governance in exchanges between firms. However, trust is only one such governance device that can be used; other devices such as reputation, bargaining power, and contracts can also be used to govern exchanges. This article empirically examines the relationships between trust, reputation, bargaining power, and contracts as governance devices in agreements between smaller entrepreneurial firms and larger, more established firms. The findings suggest that while the role of trust is an important one, it may be more effective when combined with other governance devices. © 2004 Wiley Periodicals, Inc.