对外国国家的消费者亲和力:构念开发、购买行为后果与敌意对比
Consumer affinity for foreign countries: Construct development, buying behavior consequences and animosity contrasts
INTERNATIONAL BUSINESS REVIEW · 2014
被引 77
人大 A-ABS 3
- Erik B. Nes 通讯
- Rama Yelkur
- Ragnhild Silkoset
消费者行为国际营销跨文化心理学市场研究