新产品内部绩效与市场绩效:来自西班牙企业关于信任、跨职能整合和创新类型作用的证据

New product internal performance and market performance: Evidence from Spanish firms regarding the role of trust, interfunctional integration, and innovation type

TECHNOVATION · 2008
被引 105
人大 AABS 3
新产品开发市场营销组织信任跨职能整合创新管理