将社会问题转化为商业机会:企业社会责任的新含义

Converting Social Problems into Business Opportunities: The New Meaning of Corporate Social Responsibility

CALIFORNIA MANAGEMENT REVIEW · 1984
被引 439 · 同刊同年前 8%
人大 A-ABS 3

中文导读

提出企业社会责任的新含义:不再只是做好事或不造成伤害,而是将社会问题转化为盈利的商业机会。

Abstract

Increasingly, Social Responsibility of Business in the years to come will no longer mean Good or Not Doing Harm. It will have to come to mean converting social problems into opportunities for profitable business.

企业社会责任商业伦理社会问题市场营销