Technologizing Discourse to Standardize Projects in Multi-Project Organizations: Hegemony by Consensus?
研究项目管理模型如何作为话语工具，通过技术化话语过程在多项目组织中创造共识性霸权，并以一家大型电信企业为例展示新实践的传播。
A project-management model is a powerful, but little researched, discursive tool in the ‘new’ bureaucratization process of multi-project organizations. It is a means of creating hegemony by consensus and can be seen as an example of the process of technologization of discourse. Through this process, discourse technologists redesign organizational discourses and work processes, turning them into representations of consensual praxis. This article traces this redesign process in a major telecom organization and shows how the ‘new’ practices are disseminated within the organization.