What Is the Value of Terroir?
通过分析俄勒冈州威拉米特谷葡萄园销售数据，发现产区名称比具体地块属性更能决定价格，说明风土概念有经济价值但实际地理特征影响不显著。
We examine the value of terroir—the set of special characteristics of a location that impart unique qualities to the wine produced. We conduct a hedonic analysis of vineyard sales in the Willamette Valley of Oregon to ascertain whether site attributes—such as slope, aspect, elevation, and soil types—or designated appellations are more important determinants of price. We find that prices are strongly determined by appellation designations, but not by specific site attributes. These results indicate that the concept of terroir matters economically, but that the reality of terroir—as proxied by locational attributes—is not significant.