Why Fish Must Learn to See the Water They Swim In
从咨询师视角探讨家族企业国际化，提出一个概念化、处理并追踪影响咨询工作的文化变量的模板，并举例说明感知、态度、判断和行为中的跨文化差异。
The internationalizing of family business is addressed from a consultant's point of view. A template for conceptualizing, addressing, and tracking culture-based variables that impact the consulting engagement is suggested. Examples of cross-cultural variables in perception, attitude, judgment, and behavior are described. Issues especially relevant to family business consultants are delineated.