Ideologies and Contradictions in a Public Relations Department: The Seduction and Impotence of Living Myth
通过民族志方法分析国家官僚机构中一个公共关系部门，揭示意识形态和神话如何定义、捍卫和调解部门成员与组织的关系，但最终导致他们获取象征性和物质性资源时自我挫败。
Following a review of the major theoretical approaches of the organizational culture literature, the paper presents an ethnographic analysis of a specialist department within a state bureaucracy. Specifically, the study explores how ideology and myth serve to define, defend and mediate the interests of members of the public relations department in relation to the host organization. Their use, we suggest, has self-defeating consequences for the specialists' access to valued symbolic and material resources.