创新性与卷入度作为网站忠诚度的决定因素：I. 在互联网购买情境下对风格/卷入模型的检验

Innovativeness and Involvement as Determinants of Website Loyalty: I. A test of the style/involvement model in the context of Internet buying

• Hui-Chih Wang · 台湾中正大学
• John Pallister
• Gordon R. Foxall 通讯