Relationship Marketing and Supplier Logistics Performance: An Extension of the Key Mediating Variables Model
研究扩展了Morgan和Hunt的关键中介变量模型，考察五个关键内生变量对供应商物流绩效的影响，发现合作和不确定性显著相关，而顺从、功能性冲突和离开倾向无显著影响。
Summary Firms are increasingly relying on relational exchanges to govern buyer–supplier relationships. While the antecedents to these relationships have been studied extensively in the marketing channels and supply chain management literature, relatively little research has considered the performance outcomes of such exchanges. The current study contributes to this stream of research by extending Morgan and Hunt's key mediating variables (KMV) model to examine how the five key endogenous variables from the KMV model affect supplier logistics performance. The findings suggest that cooperation and uncertainty are significantly related to supplier logistics performance, while supplier acquiescence, functional conflict and propensity to leave the relationship have no significant impact.