A revenue management approach to demand management and order booking in assemble‐to‐order manufacturing
将收益管理方法应用于按订单装配制造环境，通过差异化定价和停止销售策略优化产能分配，提高交付可靠性和速度，并建立最优定价与产能决策模型。
Abstract Revenue management is an order acceptance and refusal process that employs differential pricing strategies and stop sales tactics to reallocate capacity, enhance delivery reliability and speed, and realize revenue from change order responsiveness in order to maximize the revenue from pre‐existing capacity. While previously considered primarily as a tool of service operations, revenue management has considerable potential for assemble to order (ATO) manufacturing environments. Increasing demand for customer responsiveness has created service‐oriented manufacturing environments suitable for the application of revenue management methods. This paper applies revenue management concepts and techniques to ATO manufacturing environments and presents models for optimal pricing and capacity decisions.